Renin Research

    India Market Access · For Global Companies · Sales-as-a-Service

    Enter India, or grow it.
    With a commercial team already on the ground.

    Renin is the India commercial arm for global SaaS, industrial, and professional-services companies — running market entry, named-account outbound, channel build-out, and CXO meeting-setting, so you generate measurable India pipeline before you ever commit to a subsidiary or a full-time country team.

    Market

    Entry & Sizing

    Local

    Sales Pod

    Channel

    & Partner Build-out

    Account

    Expansion

    Who it's for

    India is a board-level question.
    We turn it into a commercial answer.

    Whether you are testing India as a new geography or trying to unlock the upside of an existing footprint, the bottleneck is rarely product — it is local commercial execution. Renin is the team that runs it.

    01

    Entering India for the first time

    Global SaaS, industrial, and professional services firms evaluating India as their next geography — needing on-ground commercial validation before committing to a subsidiary or full-time hires.

    02

    Already in India, under-penetrated

    Companies with a thin India presence, a single rep, or a reseller — looking for a structured sales motion to convert latent brand awareness into measurable pipeline and revenue.

    03

    Scaling an India GCC or GIC

    Global capability centres that want a commercial arm — turning operational presence into a revenue-generating India business with named-account coverage.

    04

    Channel-led, but channel-stalled

    Vendors whose India revenue is bottlenecked by a single SI or distributor — needing direct-touch sales support to unlock named enterprise accounts the channel will not chase.

    Positioning

    Sales-as-a-Service,
    for the India market.

    We are not a consulting deck, a market-research vendor, or a reseller chasing margin. Renin is your India sales function — a senior-led commercial pod accountable to pipeline, meetings, and revenue against named accounts you have prioritised.

    We operate as an extension of your global revenue team — same CRM, same cadence, same reporting — with the local fluency, network, and on-ground presence required to actually move enterprise deals in India.

    MD-accountable, embedded in your weekly forecast, and structured so you can graduate into a full-time India team whenever the numbers justify it.

    What we do

    Three engagement layers.
    One India commercial team.

    Engage us for a market-entry diagnostic, plug in a full sales-as-a-service pod, or run channel and field build-out alongside direct outbound — sequenced to where you are in the India journey.

    MKT

    01

    Market Entry & Opportunity Sizing

    ICP refinement for India, TAM/SAM analysis, competitive landscape, pricing benchmarks, buyer-persona mapping, and a 12-month go-to-market thesis your board can underwrite.

    Strategy
    POD

    02

    India Sales-as-a-Service Pod

    A senior-led pod — strategist, SDRs, and sales ops — running outbound, account-based campaigns, qualification, and meeting-setting against your named India target list, embedded into your global CRM.

    Execution
    CHN

    03

    Channel, Partner & Field Build-out

    Identification and onboarding of SI, reseller, and consulting partners; field events and CXO roundtables in Mumbai, Bengaluru, Delhi-NCR; and warm introductions across our enterprise network.

    Distribution

    How we work

    01 · Weeks 1-3

    India market diagnostic

    ICP and segment validation, competitive mapping, win/loss interviews with India buyers, pricing and packaging review, and a prioritised named-account list of 200-500 logos.

    02 · Weeks 3-6

    Stand up the India motion

    Stack alignment with your global CRM, sequence design for India buyer cadences, sender warm-up on India-friendly domains, channel-partner shortlist, and first outbound live by week six.

    03 · Month 2+

    Run the India pod

    Daily outbound, CXO meeting-setting, partner activation, field events, and weekly pipeline reviews with your global sales leadership — qualified meetings handed to your AEs or to local closers we help you hire.

    04 · Month 6-12

    Hand over or scale

    Transition the motion to a full-time India country manager and team you hire, or continue scaling with Renin as your long-term India commercial partner. Either path, the playbook stays with you.

    Why Renin

    A commercial partner,
    not a vendor.

    India rewards companies that show up with senior commercial leadership, a real network, and the patience to navigate enterprise sales cycles. We bring all three — without asking you to hire ahead of revenue.

    01

    Senior on-ground commercial leadership

    MD-led engagements with three decades of enterprise selling across India — not a vendor managed from overseas.

    02

    Named-account network across BFSI, manufacturing, GCCs, and tech

    Warm introductions to CXOs at the accounts that matter, not cold outreach into a void.

    03

    India buyer fluency

    We know how Indian enterprises evaluate, procure, and deploy — pricing expectations, POC norms, vendor-onboarding cycles, and decision-maker mapping.

    04

    Embedded in your global stack

    We operate inside your HubSpot or Salesforce, your sequences, your reporting cadence — your global SalesOps team sees India pipeline the same way they see every other region.

    05

    Optionality, not lock-in

    Build the India motion with us, then either keep us as a long-term partner or transition into a full-time team you own. The playbook, the data, and the relationships travel with you.

    06

    Variable cost, predictable accountability

    A monthly retainer plus commission on closed India revenue — aligned incentives, no headcount risk, and a clear line of sight to revenue before you commit to a subsidiary.

    Milestones

    From market thesis
    to first won logo.

    A clear sequence of commercial milestones — so your board can see India progress the same way they see every other region on the forecast.

    01

    Diagnostic Done

    India market thesis

    Sized opportunity, ICP, buyer maps, pricing, and named-account list signed off.

    02

    First 100 Accounts

    Outbound to named accounts

    Multi-touch outbound across email, LinkedIn, and call against priority logos.

    03

    5 CXO Meetings

    CXO meeting-setting

    Qualified discovery calls with India decision-makers, handed to your global AEs.

    04

    2 SI Partners

    Channel onboarding

    SI, reseller, and consulting partners onboarded with joint GTM plans.

    05

    1 Roundtable

    Field events & CXO roundtables

    Curated dinners and roundtables in Mumbai, Bengaluru, Delhi-NCR.

    06

    First Won Logo

    First India revenue

    Closed-won India logo with reference rights and case-study material.

    Get Started

    Pressure-test your India thesis with our team.

    A 45-minute working session to size your India opportunity, stress-test your ICP, and map out the first 90 days of commercial execution — at no cost.

    Book the session